As the NBA playoffs heat up, the Big3 is working hard in the background to get ready for their debut season this summer. This new league is founded by Ice Cube and Jeff Kwatinetz, and kicks off after the NBA Finals have finished with the goal of bringing the excitement of the NBA All-Star game to cities across the nation.
The What:
According to the Big3 official webpage, the concept is simply a 3 on 3 professional basketball league. The objective is to bring superstar talent, and provide fans with an opportunity to interact with players before and after the game.