ENGLEWOOD, Colo. — Year after year, the goal out of Dove Valley is the same: championship or bust.
Under Pat Bowlen, the Broncos have been one of the most successful franchises in the NFL for the last 33 years. However, each season is judged by whether the Lombardi Trophy is brought back to the Mile High City in late January or the beginning of February.
After decades of this talk, the message has almost become cliché, and this offseason is no different.
Since Jan. 2, during Gary Kubiak’s retirement press conference that doubled as the season-ending press conference, John Elway reiterated the high goals for this organization for 2017 and the message has trickled down to every member of the organization.