ENGLEWOOD, Colo. — The Denver Broncos can’t seem to find a steady home. A steady name to their home that is.
When their new stadium opened for the 2001 NFL season, it donned the original name “Invesco Field at Mile High.” However, after 10 years, Invesco Ltd. vacated their naming-rights agreement. Shortly after, the Broncos found a new, almost too good to be true, name. A local Colorado company would brand the stadium “Sports Authority Field at Mile High.”
Five years later, in 2016, it turned out it was too good to be true.
Now, even with “Sports Authority Field” still bolted across Mile High’s stadium, the Broncos are in a seemingly endless search for a new name.