Peyton Manning was named Riddell’s first ever “strategic advisor and brand ambassador,” the company announced Wednesday.
According to a release by the football equipment company, Manning will be involved in product development, community and charitable initiatives, as well as internal programming and special projects with Riddell’s executive team.
“Peyton Manning is synonymous with football. His contributions on and off the field help advance the sport, and benefit athletes at all levels,” said Dan Arment, President and CEO of Riddell and BRG Sports. “We are honored that Manning joined Riddell as a business advisor and brand ambassador as we work together to lead the sport of football to a stronger future.