SAN JOSE, CALIF. — While Super Bowl 50 ticket holders saunter through the techy confines of Levi's Stadium, other NFL enthusiasts up the road in San Francisco will pack a fan village to play interactive football games where digital avatars and live video will pop up before them on giant video screens.
And when the cheers erupt for the Broncos and the Panthers, the spotlight won't just be on the biggest game in the football season but on the tech companies that pitched in during the week-long festivities.
"Every year, fans (going) to the Super Bowl become more connected and more tech-savvy.