BSN Denver · Jul 30, 2016
Mile High naming rights remain in holding pattern for Broncos
With the offseason behind us, players have finally returned to the field, but as the team trains ar Dove Valley, one question remains across town—what will they call home?
Sports Authority, a Colorado founded sporting goods store, opened its doors in 1987 to moderate success. The company was thriving in the late 2000’s and was able to purchase the naming rights to Mile High Stadium from Invesco on August 16th, 2011. The 25-year deal with Sports Authority was worth an estimated $6 Million a year to keep their name above the doors. Everything seemed to be going well, until the sporting giant missed two quarterly payments in March 2016, due to a pending bankruptcy.
