Until very recently, sports betting and the NFL had a contentious relationship.
In fact, Roger Goodell and the owners wanted no part of it. As the commissioner said at the 2017 league meetings in Phoenix:
“I think we still strongly oppose (among ownership) legalized sports gambling. The integrity of our game is No. 1. We will not compromise on that.”
Fast-forward five years and the NFL has sponsorship deals with seven legal sportsbooks. Guess money was enough for Goodell and the owners to “compromise.”
Sports betting is also now connected to the Denver Broncos (-6.