In a May 2024 hype video, an executive at Drive Coffee talks up its Centennial plant.
“We’re walking distance away from the Broncos facility. Being the official coffee of the Denver Broncos, it couldn’t be more perfect,” the man says. “As we drive by the Broncos facility, as all of us do every morning, it gives us an opportunity to reflect on how cool it is.”
But the Broncos say that Drive was not their official coffee when that video was released.
“Shockingly, Drive posted this video using the Broncos’ intellectual property after the Broncos terminated their agreement for lack of payment and after the Broncos demanded that Drive cease using any of the Broncos’ intellectual property,” the team says in a new lawsuit.