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Did Lamar Jackson Break the Late-Round Quarterback Strategy?

It's not a game of chicken. It's a game of value.

That's what I've told people for years about the late-round quarterback strategy in fantasy football. The goal isn't to just be the last person to draft a quarterback. The goal is to maximize value, and maximizing value typically means drafting your quarterback late.

Fantasy managers who took Lamar Jackson last season know what I'm talking about. No quarterback in fantasy football history gave a better return on investment than Jackson less than a year ago. We saw 13 quarterbacks drafted ahead of him according to My Fantasy League's average draft position data, but Jackson emerged as the top signal-calling option.