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Broncos sign first-round pick Jahdae Barron to rookie deal, source confirms

In 2022, when the concept of NIL was in its infant and amorphous stages, Jahdae Barron went to Texas assistant coach Brennan Marion and asked how he could become a better player. He wanted, naturally, to make some money.

He didn’t want a car; mom Techonia Davis had made that happen already. He didn’t want to boost his bank account. He told Marion, then Texas’ passing-game coordinator, that I gotta help my mom out.

“I just kinda told him, like, ‘Bro, you gotta just turn it up a level,'” Marion recalled. “‘Like, you gotta be different, like, if you want to take care of your mom, like, you gotta do some things and become different.