DENVER — The Denver Broncos today announced the selection of WME | IMG, one of the world’s leading sports and entertainment companies, to secure a naming rights partner for their stadium. WME | IMG will also develop event programming to connect with and celebrate Broncos fans year-round.
“WME | IMG’s extensive network throughout the sports and entertainment industry will serve as a tremendous resource for our organization in this very important process,” Broncos President and CEO Joe Ellis said. “Naming rights are critical to improving our stadium and the overall fan experience. Teaming up with WME | IMG will help us find the right partner that understands the values of our organization and this community.