A professor at Emory University believes there is a science to understanding NFL fandom.
His formula puts Broncos Country among the league’s elite supporters.
Mike Lewis, the faculty director for the school’s marketing analytics center, released his annual rankings of NFL fans this week and Denver checked in at No. 7; tops in the AFC West ahead of the Raiders (No. 17), Chargers (No. 26) and Chiefs (No. 31). Lewis took into account three main factors in establishing his list.
— Fan equity: Home ticket revenues.
— Social equity: Level of fan engagement through social media channels.