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After an embarrassing 2022, Penner and Payton have a ‘go big or go home’ approach

Related Topics: Sean Payton, Greg Penner

When the Walton-Penner Group took over as Denver Broncos owners last season, newly appointed CEO Greg Penner had a lot to learn about owning a football team.

But the former Goldman Sachs financial analyst and Walmart chairman didn’t find it all that hard to translate running a multibillion-dollar corporation with running an NFL franchise.

“I talked about a year ago about setting a culture, and for us that starts with people—setting high expectations, giving them resources and then holding them accountable. I’ve been doing that a long time at Walmart,” he said Wednesday as acclimation practices for training camp began.