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A Colorado store boycotted Nike over a Colin Kaepernick ad. And now it’s going out of business.

Prime Time Sports, a longtime sporting goods store in Colorado Springs, is closing its doors six months after its owner decided to stop selling Nike gear after the company launched its advertising campaign centered around former NFL quarterback Colin Kaepernick.

Twitter via APThis image taken from the Twitter account of the former National Football League player Colin Kaepernick shows a Nike advertisement featuring him that was posted Monday, Sept. 3, 2018. Kaepernick already had a deal with Nike that was set to expire, but it was renegotiated into a multi-year deal to make him one of the faces of Nike’s 30th anniversary “Just Do It” campaign, according to a person familiar with the contract.