LYON, France — The U.S. women’s soccer team, which faces England Tuesday for a spot in the World Cup final, is doing terrific business for Oregon-based Nike, which announced last week the squad’s home jersey is the top-selling jersey in a single season in company history.
Here in France, fans of the defending champions and of other national teams have flaunted their passion for women’s soccer and flexed their buying-power by traveling to cheer in person. But what many have found in host cities such as Paris, Le Havre and Reims is little in the way of Women’s World Cup souvenirs to take home — that is, if they can find FIFA’s Official Fan Shops at all.