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‘We’re the evangelists on this’: Why the Atlanta Falcons are selling $1.50 hot dogs

Mercedes-Benz Stadium in Atlanta, already known for its cheap concession prices, is cutting them even more. The home of the Atlanta Falcons and MLS’s Atlanta United is dropping the price of five popular items by 11 percent, stadium officials announced this week.

Hot dogs will cost $1.50, the specialty “ATL Bud Burger” will cost $7.50 and a waffle ice cream cone will cost $4.50, along with other price cuts. The facility’s food vendors will also only accept credit or debit cards to speed up transactions, according to officials. Prices were previously set at whole dollars, including tax; “reverse ATMs” have also been installed that allow patrons to purchase prepaid VISA cards to make in-stadium transactions.