The National Women’s Soccer League announced a landmark national TV deal with A+E Networks today. League matches will be shown on Lifetime once a week during every week of the season. The terms of the three-year deal also see A+E Networks taking an equity stake in the NWSL, while Lifetime will become the league’s official broadcast partner. Along with the TV deal, the NWSL and A+E will jointly create NWSL Media, a new media and commercial venture that will involve streaming games, a smartphone app, and the management of international broadcasting and sponsorships.
The NWSL Game of the Week will air on Saturdays at 4:00pm Eastern, and will include a half-hour pre-game show.