Telemundo, the Spanish language broadcaster for the Women’s World Cup in the United States, has been running promotional commercials for the summer tournament featuring the tagline “Unstoppable Women.” The spots highlight statistics such as that 50 percent of global professional female soccer players receive no pay; that one-third of them need a second job to make ends meet; that nearly 20 percent report some form of gender discrimination.
The campaign features playersfrom American striker Christen Press to Argentine goalkeeper Vanina Correa talking on camera about needing to maintain a second job. “It is very difficult,” Correa says in Spanish directly to the camera.