Copa America Centenario might be held in the United States, but so far home field advantage belongs to Mexico.
Its national soccer team enters its quarterfinal match against Chile on Saturday in Santa Clara, Calif., on the longest unbeaten streak in its history. It is proving to be the biggest box office hit of the tournament, in terms of ticket sales and television ratings. Its games have become not only a sporting event, but a celebration of identity for Mexican Americans.
And corporate America is paying attention — for when it comes to soccer in the United States, the Mexican national team is big business.