DALLAS, TEXAS - APRIL 19: Roope Hintz #24 of the Dallas Stars reacts after scoring against the Detroit Red Wings in the first period at American Airlines Center on April 19, 2021 in Dallas, Texas. (Photo by Tom Pennington/Getty Images)
In what could be a sign of the apocalypse, the Dallas Stars will soon be wearing advertisements on their hockey sweaters.
A report published by Sportico indicated the NHL’s board of governors voted unanimously to allow “jersey sponsorships” beginning with the 2022-23 season. If true, the move clears the Dallas Stars to sell jersey ad space that fits inside a 3-inch-by-3.