At his heart, Ken Hitchcock is an old salesman.
It's how he got his start back in Edmonton, hocking hockey equipment and using his considerable people skills to earn some impressive coin for a 20-something college dropout.
It's also how he has become the fourth winningest coach in NHL history.
Ken Hitchcock wants a lot from his players, and he knows that simply demanding doesn't work all of the time. No, the greater portion of his motivation comes from selling his players on his product. He is constantly seeking "buy in," and his ultimate goal is to get his players to be his best salesmen.