Residing in a southern, non-traditional hockey market can be a beautiful thing. Just ask the Dallas Stars.
In a city, state, and region dominated by the bright lights of high school, college, and professional football, trying to grow and raise a hockey fan base from the ground up can be an uphill battle at times. While hockey is almost a form of religion in northern states and across the border in Canada, things look significantly different when talking about hockey in places like Dallas, Nashville, Tampa Bay, Los Angeles, and Arizona.
But that’s all part of the journey, and can also become part of the fun.