Some Dallas Stars players spend the summer entirely off the grid while others document every moment of their travels through social media, but not all of them stay active in the hockey community or doing work for their team. It’s the same way throughout the NHL and all of professional sports.
If you look at the Washington Capitals this summer, or the Cup-winning team in any given year, their players spend a lot of time doing press, posing for pictures with the Cup, doing endorsements, and other things that keep them involved with the sport. That’s expected of them, but it shouldn’t be expected of everyone else at all times.