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Dallas Stars: Ideas to Improve Fan Experience at the AAC

There are things that the Dallas Stars get right when it comes to making the atmosphere enjoyable for fans.

Discussion of the atmosphere at the AAC should begin with the trio of Michael Gruber, Jeff K, and Celena Rae. They, along with Jason Danby and the rest of the production team, put on a great show for the fans. The music choices are always spot on and the video board is often featured on Twitter and Reddit for the abundance of pop culture references and running jokes.

Another thing the Stars get right is player involvement.