Blog Maverick · Jul 26, 2019
What Business is the NBA in ?
It’s been a while since I have updated my post on what business in the NBA is in. Seemed like now is as good a time as any !
Just as it has been for the past 7 or so year, I continue to get business proposals for new ways to alter the NBA in-game experience. Without fail the proposal starts out with some form of “Today, everyone has a smartphone and can’t disconnect from their phone” Then I get the meat of the pitch which is some derivative of stats, Jumbotron pictures, fantasy games, gamification apps, instagram pics, social sharing, etc, etc.
They all seem to forget what business the NBA is in.
