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What Business is the NBA in ?

It’s been a while since I have updated my post on what business in the NBA is in. Seemed like now is as good a time as any !

Just as it has been for the past 7 or so year, I continue to get business proposals for new ways to alter the NBA in-game experience. Without fail the proposal starts out with some form of “Today, everyone has a smartphone and can’t disconnect from their phone” Then I get the meat of the pitch which is some derivative of stats, Jumbotron pictures, fantasy games, gamification apps, instagram pics, social sharing, etc, etc.