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The Mavericks are one of the most-watched teams in the playoffs

Seemingly across the league, viewership numbers for this year’s NBA playoffs are up big, and the Dallas Mavericks seem to be a contributing factor. The numbers for the second-round, semi-final series are in, and the average number of viewers is higher than in any year going back to 2013. (The peak of Miami’s “Big 3” era.)

The Mavericks’ Game 7 dismantling of the Phoenix Suns scored 6.29 million viewers, making it the highest viewed game of the second round. Sure, Game 7 adds a level of urgency and a “must-watch” factor to the event, but it’s a big turnaround for a team that, in the first round against Utah, was regularly getting shunted to afternoon games on NBA TV while other matchups got prime time spots on national channels.