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Santa arrives from the North Pole, helps Mavs surprise dozens of at-risk children

The Dallas Mavericks’ annual “Cookies with Santa” event continued on for dozens of kiddos from Vogel Alcove, a non-profit organization on a mission to help young children overcome lasting and traumatic effects of homelessness. The outdoor event took place at Ferris Wheelers Backyard & BBQ in Dallas.

Each year the Mavericks, thanks to the generous support of businesses likes Jefferson Dental & Orthodontics, come together to create a winter wonderland full of holiday surprises and gifts for at-risk children.

“We’ve all been through a lot this year and it’s been harder than ever,” said Jeny Smith, brand manager for Jefferson Dental & Orthodontics, “so we really wanted to give back to our community and uplift everyone around us as much as we can.