In early January 2020, the Mavs Academy staff gathered together in a conference room for a weekly meeting, when Dallas Mavericks senior vice president Greg Nared looked down at his phone and noticed a text message. It was from a former player of his and like so many girls across the country, the young woman had grown exhausted, weary and she was ready to give up on her basketball dreams. The game was no longer enjoyable for her.
The text pierced the souls of the entire Mavs Academy staff and they immediately recognized the need for change.