Everybody assumed it would take time for the healing process after the Mavericks reinvented themselves with February’s blockbuster trade.
The timeline got accelerated last week.
In a matter of a week, the Mavericks saw their public perception zoom up to full-scale optimism, which was a huge leap from where they were, which was somewhere south of subarctic relations with their fans.
The change has been easy to spot, especially for those who work in the organization. CEO Rick Welts has seen the difference just walking around the office, through the ticket-selling department and even while out in public.