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Mavericks launch 40-day reading program for youth to encourage reading literacy

Editor’s Note: Photos used in this story are from previous events prior to COVID-19

The Mavs Reading Challenge, presented by Whataburger, is a 40-day program designed to improve reading literacy throughout the DFW area and encourage the love of reading for kids of all ages. Starting today, the Mavs and Whataburger are challenging students (K-12) to read, or be read to, for a minimum of 20 minutes per day for 40 days. If participants log and complete the Mavs Reading Challenge by March 31st they will receive a Whataburger Certificate of Completion, a free meal coupon, valid at participating locations, and a Mavs swag bag.