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Mavericks and Jack Daniel’s Spread Holiday Cheer While Saluting our Armed Forces

DALLAS – The Jack Daniel Distillery and the Dallas Mavericks are teaming up to bring a new type of holiday cheer and a special Lynchburg tradition to Dallas this year. Tipping off the Dallas Mavericks Season of Giving over the holidays, the Mavs and Jack Daniel’s built a whiskey barrel tree at the home of the Dallas Mavericks, the American Airlines Center.

On November 18, 2019, before the Dallas Mavericks took on the San Antonio Spurs, Jack Daniel’s and the Mavs hosted Club Maverick members for a special holiday event. Attendees had the opportunity to sample Jack Daniel’s new flavor, Jack Daniel’s Tennessee Apple, take photos with Jack Daniel’s Halo photo booth, experience a virtual reality distillery tour with VR Headsets, and participate in a toast not only to the start of the holiday season but Cheers to the “Operation Ride Home” program and the joint effort to support our military and armed forces.