Dallas Mavericks owner Mark Cuban said that he believes that Monday's U.S. Supreme Court ruling on Murphy v. NCAA will double the value of sports franchises overnight, he told ESPN in an interview in Dallas on Monday.
"It doubled the value of the professional sports franchises in a second," Cuban said. "It will increase interest, it will add to what happens in our arena and in stadiums. It will increase the viewership for our biggest customers online and on TV. It helps traditional television because it's much lower latency, whereas online, because of cache, it's much higher latency.