Taking the basketball world by storm over the last four years has Dallas Mavericks superstar Luka Doncic setting his sights on a whole new frontier - the virtual world.
Given the clever name Luk.AI and featuring a likeness surreally similar to the corporeal version, this is a fan relations gambit with tons of potential. Debuting on TikTok and responding on his dedicated Twitter page, virtual Luka is brandishing a wry wit in his first few hours of existence.
Asked what his plan is, Luk.AI responded, “my plan is to meet fans, make games, do trick shots and outsmart the real Luka.