The event took place at the Sheraton Dallas Hotel during the NCAA Women’s Basketball Final Four weekend festivities.
Interest in women’s college basketball continues to soar across the country, with games pulling in record television viewers. The Iowa-South Carolina game on Friday night averaged a whopping 5.5 million viewers, surging 72% in ratings from last year.
The Mavs decided to join forces with the WOC Coaches Network after learning that the Women’s Final Four would be held in Dallas this year. Dallas Mavs CEO Cynt Marshall and other Mavs executives have participated in various events all weekend.