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DALLAS MAVERICKS SIGN EXCLUSIVE PARTNERSHIP WITH WORLD OF DANCE ORGANIZATION FOR NEW IN-GAME ENTERTAINMENT EXPERIENCE

FOR IMMEDIATE RELEASE

Partnership to bring World of Dance teams and performers to 30 home games and launch community initiatives during 2019-2020 season

DALLAS (Oct. 22, 2019)- The Dallas Mavericks are innovating the entertainment experience for the 2019-2020 season. Through an exclusive partnership with World of Dance (WOD), the world’s largest dance entertainment community, the world’s best dancers – from hip-hop, Latin, contemporary and more – will be showcased at the American Airlines Center for 30 select home games, as well as participate in local Mavs community initiatives.

The preeminent global dance organization World of Dance has amassed impressive brand extensions, including a No.