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Dallas Mavericks enter partnership with Dallas Wings, sign jersey sponsorship deal

The Dallas Mavericks and Dallas Wings held a joint press conference on Sunday afternoon from the College Park Center in Arlington, announcing a historic jersey sponsorship deal. For the first time, a WNBA team will display an NBA team’s logo on their uniforms; the Wings will brandish the classic “horse head” logo.

“Never before have an NBA and WNBA team under different ownership groups collaborated to this extent and to this level,” Wings’ President Greg Bibb said of the deal. While the NBA has a long history of financially supporting the WNBA, this is the first time that a franchise has entered into a jersey sponsorship agreement with their WNBA counterpart.