It’s all about the feelings — how basketball makes us feel as fans and how feelings affect the players. Often the positive or negative feelings a player puts into his team are multiplied, affecting the culture around him. If everything else works, culture can be a deciding factor in how a team ultimately performs. Don’t underestimate the role feelings play in basketball.
Our feelings
I like to talk about feelings on Twitter. Basketball-related feelings, of course, it is NBA Twitter — the feelings that basketball gives us all. The feelings of joy, camaraderie and belonging that being a fan can give us.