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Why Mike “Analytics” McCarthy needs the Cowboys to run less and pass more

One of his selling points when Mike McCarthy interviewed for the Cowboys head coaching gig was the promise of incorporating more analytics into his decision making. And while successfully rebranding himself as an analytics guy, he cleverly avoided explaining what exactly he meant by “analytics”. In some ways, that’s similar to a politician promising “change” or “justice” - catch-all phrases that everyone will interpret differently.

In 1964, Supreme Court Justice Potter Stewart, struggling to provide a definition for obscenity in Jacobellis v. Ohio (1964), put it simply: “I know it when I see it.