Back to the Dallas Cowboys Newsfeed

The Star’s Grand Opening Highlights Community Aspect of Cowboys Brand

FRISCO, Texas – When the City of Frisco originally purchased 91 acres of land a few years ago, there was no specific plans what to do with all that space.

Eventually, they got the Dallas Cowboys involved and Jerry Jones and his family knew what to do with it.

Fast forward to Thursday and the two sides kicked off a Grand Opening of The Star in Frisco’s entertainment district with a ribbon-cutting ceremony that featured the Jones family and Frisco Mayor Jeff Cheney.

“Today is just a celebration of this whole process from building the [Ford Center] to getting the retail component, it’s really brought something different for our residents;” said Cheney.