Even coming off a 7-10 record, combined with hiring an unproven head coach, cannot keep the Dallas Cowboys out of primetime. When the schedule was released on Wednesday evening, Dallas was given eight standalone matchups, which is tied with the Kansas City Chiefs for the most.
Albert Breer of Sports Illustrated talked with Onnie Bose, the NFL's vice president of broadcasting, about why the Cowboys are still at the top of primetime matchups no matter where they finish in the standings.
“Look, the Cowboys are always a draw, the fan base is there, the interest is there,” Bose said.