FOXBOROUGH, Mass. -- With the Dallas Cowboys set to visit the New England Patriots on Sunday at Gillette Stadium (4:25 p.m. ET, CBS), the storylines are plentiful, starting right at the top.
Cowboys owner Jerry Jones and Patriots owner Robert Kraft set the tone for their respective franchises.
They have nine Super Bowl championships -- three for Jones and six for Kraft -- between them.
Their teams are valued as the richest in the NFL by Forbes -- the Cowboys at $6.5 billion, the Patriots at $5 billion.
And they are powerhouses when it comes to the NFL's business -- Jones known for his innovations in marketing, corporate sponsorships and stadium development; Kraft a major player in the league's massive television deals and helping end the 2011 lockout, among other things.