There are a lot of different ways to predict or project the NFL season. Gut feelings are one avenue of pursuit. Projected wins are another. Using the infamous eye test, basically an advanced gut feeling, is another way to go. You get the picture.
One method to this madness that ESPN uses is their FPI (Football Power Index) model. This is something that exists as a power ranking of sort as a season moves along and they obviously put together rankings/ratings/projections before it all starts as well.
The projections are out for 2025 and they are not fond of the Dallas Cowboys.