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Jerry Jones says Dallas Cowboys could sell for over $10 billion but that he will never do it

Every year when Forbes releases their annual rankings of the most valuable sports teams in the world the Dallas Cowboys generally land at the very top of it.

The Cowboys are America’s Team and the biggest draw in professional sports which is a big part of their value. Obviously they are approaching 30 years without winning a championship, but in the world of what sells that isn’t necessarily the most important thing.

Elsewhere in the National Football League the Denver Broncos are currently up for sale and are expected to go for somewhere in the range of $4.