Back to the Dallas Cowboys Newsfeed

Jerry Jones' goal: 'Winning Super Bowl, not to get another billion dollars'

INDIANAPOLIS -- Jerry Jones is in his 30th year as the owner and general manager of the Dallas Cowboys, celebrating his anniversary just a week ago.

He is among the most powerful people in all of sports. Forbes valued the Cowboys recently at $4.8 billion, the most expensive sports franchise in the world. He recently took ownership of a $250 million yacht to go along with a private jet, helicopter and luxury bus. In 2017, Jones was inducted into the Pro Football Hall of Fame in part because of how he changed the NFL's business model as well as winning three Super Bowls in the first seven seasons of his ownership.