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How Mexico's pro football league is building its brand with established players from north of the border

MEXICO CITY -- As the defense bore down on Trevone Boykin inside his own 20-yard line, the former Seattle Seahawks quarterback spun away from one would-be sacker -- only to find a second one in his face. Boykin then heaved the ball 60 yards downfield toward one-time Dallas Cowboys wide receiver Terrance Williams, who tore the ball away from tight coverage.

It was opening weekend for Mexico's pro football league, the Liga de Fútbol Americano Profesional, or LFA. In the stands, fans peeked over a row of bouncy castles situated behind the sidelines to get a better look.