LOS ANGELES -- The Thanksgiving afternoon game between the New York Giants and Dallas Cowboys set the mark for the most-watched NFL regular-season game on record.
The Cowboys' 28-20 victory on Fox averaged 42 million viewers, according to Nielsen, surpassing the 41.55 million average for the Dec. 3, 1990, Monday night game between the Giants and San Francisco 49ers on ABC. Average viewer record numbers date to 1988.
The average viewership for the three Thanksgiving Day games Thursday was 33.5 million, surpassing the previous high of 32.9 million in 1993, when two games were aired.