FRISCO, Texas -- The Dallas Cowboys became the first NFL team to add a digital currency platform as a sponsor on Wednesday, agreeing to a long-term deal with Blockchain.com.
While fans will not yet be allowed to use cryptocurrency at AT&T Stadium, they will have the opportunity to earn exclusive fan experiences that include trips to away games and events hosted by players.
At the recent owners' meetings in Palm Beach, Florida, the league said it would allow teams to begin sponsorship deals with crypto companies.
"When you have a chance to really delve into the kind of future that you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in any and every way we could," Jones said.