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Dallas Cowboys are benchmark to which NFL compares other teams to in terms of popularity

The 2024 Dallas Cowboys schedule was released this past week. Different people look at different things relative to the schedule in terms of minute details, and one thing that people often care about is the number of primetime games that a club has.

Dallas is scheduled to appear on primetime on six different occasions and can always be flexed in for more (this is the number of primetime games and it does not count the big windows they will appear in like the standard Sunday afternoon). For smaller teams or organizations who are not as popular, the number of primetime games is reflective of a lot of success on the field.