Courtesy Perkins + Will/Courtesy Perkins + Will
A rendering of the new Baylor Scott & White Sports Therapy & Research at The Star.
FRISCO — The Cowboys' reach extends beyond football. The franchise constantly looks for ways to leverage and enhance its brand with select partners.
Today's announcement that Baylor Scott & White Health will partner with the club, building a nine-story, 300,000 square foot facility adjacent to the Cowboys' new world headquarters, is the latest example. Nothing else like it exists in the NFL.
Once the Baylor Scott & White Sports Therapy & Research at The Star opens as early as late 2017, the Cowboys will have proximity to a wider array of sports medicine and performance options than they currently enjoy.