Kellen Moore is a first-time coach after transitioning from being a player to the new quarterbacks coach, and in a recent interview, he broke down how the Cowboys create their playbook.
“For the most part, the installation of the playbook is organized by play styles. Certainly, the run game and the play action (which begins with a fake-handoff to the running back before the quarterback passes the ball) and the screen (short pass, usually to a running back) are all lumped together into certain concepts.
”From there, as it evolves, you install things for certain situations.